This is a feature story, press conference coverage, and samples of accompanying social media posts that were all a part of a media partnership for an HBCU football classic game. I promoted the game for the newspaper online for weeks prior to the event as well as supporting editorial content to continue promotion.
Scroll to see the feature story about the importance of HBCUs.
Facebook post using external content to promote the feature story here.
Facebook post to advertise the event here:
Twitter post during the event here.
Press conference coverage here.
Post-event wrap-up here.
September 7, 2016